Sales Turnaround Playbook

How Modern Sales Teams
Win in 2025


Fix what’s broken in your sales process with proven
frameworks, coaching systems, and real-world tools.  

🔖 A CEO & Sales Leader’s Guide to Reviving Pipeline, Rebuilding Team Productivity, and Closing More with Confidence

Tired of generic sales training that doesn't move the needle? In today’s AI-powered, buyer-savvy market, the old playbook is obsolete. This guide gives you a proven system to diagnose what’s broken, coach your team with purpose, and drive measurable revenue growth—fast.

🚨 Why This Guide Matters

Sales cycles are longer. Buyer attention is shorter. Team performance is inconsistent. You don’t need more tools—you need a sales turnaround system that actually works in 2025.

📘 What You'll Learn Inside


1️. Why Traditional Sales Training Fails in 2025
Understand how outdated training wastes deals and what elite orgs do differently.
🔎 Real-world breakdowns, buyer trends, and live team examples.

2️. The CEO’s Quick Diagnostic
Use this one-page framework to identify revenue leaks in your sales process.
✅ Includes the Sales Leak Detector Worksheet (PDF).

3️. The SDR Fix: Booking More Meetings, Faster
Unlock proven email templates, call openers, and coaching models that drive results.
🗓️ Includes the SDR Daily Planner for focused outreach.

4️. AE Performance Uplift: Train Closers to Sell Value
Master discovery. Handle objections with confidence. Preserve margin—without discounts.
🎭 Role-play scripts and coaching guidance included.

5️. The Team Turnaround Blueprint
Build a weekly coaching cadence that drives accountability and pipeline growth.
📅 Bonus: 30-60-90 Day Sales Enablement Plan Template.

6️. Revenue Strategy Alignment
Align GTM, marketing, and training around one revenue goal.
🧩 Includes CEO Enablement Checklist.

7️. Bonus Section: Real-World Use Cases
See how companies like yours transformed sales outcomes with smarter systems. 


🧰 Free Downloads 


📎 Sales Leak Detector Worksheet

🎧 Sales Call Coaching Scorecard

📅 30-60-90 Sales Enablement Plan

📋 SDR Daily Focus Sheet 

🎯 Who This Is For


This playbook is designed for:

• Startup CEOs and Founders

• Sales VPs & Enablement Leaders

• SDR/AE Team Managers

• GTM Strategy Leads in SaaS & B2B Services 

🎁 Get Instant Access to the Sales Turnaround Playbook

Fill out the short form below to unlock the full playbook plus all bonus resources, including worksheets, templates, and ready-to-use scripts.
No spam. No fluff. Just real strategies to help your team win more deals in 2025.

Thank You!

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